Since I left my CTO position at Joshfire in December in the good hands of Steren, I've been working tirelessly on one of my longtime ideas: building the Pricing-as-a-Service company.

Pricing is both incredibly important and extremely hard to get right. Airlines and hotels have been investing heavily in advanced pricing tools for decades but there is one industry that has been paradoxically slow in this game: E-commerce.

This is why, with my co-founder Martin, we are building Pricing Assistanta service for optimizing the pricing of online stores.

We are currently in private beta with a handful of online stores testing the service before the first public release in April. We should have more news to share until then so stay tuned ;-)